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Player acquisition for licensed iGaming brands

Grow your iGaming brand across every major ad platform.

RushLayer pairs owned iGaming media with full-service, compliant paid acquisition across Meta, Google Search, X, Snapchat, and TikTok — so licensed operators scale player volume in regulated markets without putting their accounts or their licence at risk.

Built for licensed casinos & sportsbooks · Compliant, regulated-market campaigns · Managed end-to-end

Channels we run
MetaGoogle SearchXSnapchatTikTok
The RushLayer edge

Most agencies start from zero. We start from an audience.

RushLayer is already a ranked iGaming media property with real reach in the vertical and existing relationships with operators. That means we bring you players from day one — not just an ad account.

Owned media reach

Tap into RushLayer's ranked pages, comparison content, and engaged iGaming audience — warm, high-intent players layered on top of your paid campaigns.

Regulated-market expertise

We run compliant campaigns for licensed operators in markets where iGaming advertising is permitted — protecting your accounts, your budget, and your licence.

Full-funnel management

From agency ad accounts and tracking to creative, optimisation, and reporting — one team owns the entire acquisition funnel so you can focus on the product.

What we manage

Everything you need to acquire players — handled end to end.

A complete, managed acquisition service for licensed iGaming brands. You bring the offer; we run the machine.

01

Agency ad accounts & tracking

Stable, properly-structured agency ad accounts and clean tracking (Meta Pixel or server-to-server) set up correctly from day one.

02

Campaign strategy, launch & optimisation

A tailored acquisition plan per channel, launched fast and continuously optimised against your player-value and CPA targets.

03

Creative production & testing

Bring your own creatives or let our team produce them — then a disciplined testing programme to find what converts and scale it.

04

Performance reporting & account management

Transparent reporting on spend, CPA, and player quality, plus a dedicated manager driving the account week over week.

Speed to market

Live in days, not months.

Typical time from onboarding to live campaigns, by platform.

Meta
2–3 days
Snapchat
2–5 days
TikTok
5–7 days
X
5–7 days
Google Search
7–14 days
How it works

A simple path from kickoff to scale.

1

Strategy call

We map your target markets, offer, and player-value goals, then design the channel mix.

2

Setup & tracking

Agency accounts, pixel or S2S tracking, and landing pages are configured and QA’d.

3

Launch

Campaigns and creative go live per platform, on the timelines above.

4

Optimise & scale

We tune toward your CPA and player quality, then scale spend on what works.

What we need to get started

  • Creatives (or our team produces them)
  • Landing pages
  • Meta Pixel or S2S tracking

Ready to scale your player acquisition?

Tell us your brand, your markets, and your targets — we'll come back with a channel plan.

RushLayer provides marketing and player-acquisition services to licensed iGaming operators for campaigns in markets where such advertising is permitted. Clients are responsible for holding the relevant licences and ensuring their offers comply with the regulations of each target market. 18+. Please gamble responsibly.
18+ only. Gambling involves risk. Never bet what you can't afford to lose.